PUZZY speaks for a number of marginalised sections of society including
People who identify as women's voices
Jehovah's Witness voices
Engagement is evident across all these sections in previous renditions of the work
Frankie Adams came on board 2 weeks out from the last season however even with such a short time span her Shortland Street star factor pulled a crowd. This could be explored much further.
Victor Rodger is a well known and respected playwright in New Zealand. His work is consistently received with high creative and commercial success.
In particular Black Faggot had huge success throughout New Zealand, Australia and in Edinburgh. PUZZY follows in Black Faggot's footsteps
This show does not hold back and the promotion of it shouldn't either. Strong social media push with riskque imagery, selected delectable quotes from the show and the cast doing what they do best - being unashamedly themselves.
Media release (see old one here>) & pitching to media - mostly focussing on KIKI, Victor and Frankie
Poster distribution solely looking at large (A1 or A0) and focussed on CBD areas
Seek re-engagement with Black Faggot audiences
Giveaways through EDMs and radio stations
Direct marketing to queer support networks
Reaching out to polynesian communities
Focus marketing spends on social media - particularly has have such strong imagery
Cut together character trailers from video footage from previous show